How do you give a community a voice? Let them tell their story. That was the creative strategy that SMAK.- Vancouver, a conversation agency, used to help CBC Vancouver get closer to the source of community news. “What’s Your Story” is a CBC Vancouver program that uses a traveling sound booth in various British Columbia communities to record your local news pitch.
The graphic design challenge was to represent the typography representing the communities on the surface of the booth equally with the CBC brand. Behold, the community tag cloud graphic combined with the CBC branding. It worked out to be an elegant execution of typography visually balanced with the strong graphical CBC logo. CBC reps also got some nifty “Whats Your Story” Tees.