Linsey Foods is a Canadian food manufacturer and the maker of popular salad kits. This ad came about because the client had an opportunity to fill an immediate opening for a full page ad. The only caveat was that the ad had to be produced overnight. A quick trip over to Getty Images and some clever Photoshop work resulted in ad that was not only on brand but spot on in appealing to the Muskoka audience, who was the the target demographic.
The graphic design challenge was to represent the typography representing the communities on the surface of the booth equally with the CBC brand. Behold, the community tag cloud graphic combined with the CBC branding. It worked out to be an elegant execution of typography visually balanced with the strong graphical CBC logo. CBC reps also got some nifty “Whats Your Story” Tees.