Brand refresh and website. Zwell is an established Canadian Natural Health Products Brand focused exclusively on the natural health needs of Canadians 45+. Strategy Cube and Winslow Delaney Creative Studios (aka Badawow) were brought on to create a web based environment featuring advice and products that were true to the company’s brand promise – live longer, better.
Much care was taken not to deviate too far from the look and feel that was already quite familiar to consumers. Instead, the art direction strategy was to concentrate on a subtly reinvigorating the brand with understated design elements, updating the typography and modifying the colour palette to accommodate the accessibility concerns of primary demographic. The result was then integrated in to an eCommerce enabled site with compelling content that drove qualified leads.